2017 UEFA Champions League Final in Cardiff

question27THE TASK:

The 2017 UEFA Champions League Final was the final between Juventus F.C. and Real Madrid C.F. It took place at the Millennium Stadium in Cardiff, Wales on 3rd June 2017.
Our task was to create a great experience for adidas special guests and for adidas young champions teams that came from all over the world.
Besides this we were in charge of establishing the UEFA Superstore at the Champions Festival.


The VIP Guest Program was based in London and guests travelled on the „Road to Cardiff“ to watch the Final match at the stadium. The adidas Young Champions also experienced sightseeing in London. Kids from Brazil, Japan and USA started their journey in the adi HQ. Finally, they arrived all together with the kids from Sweden and U.K. in Cardiff to compete against each other at the Champions Festival to identify THE International Champion.

configuration7 OUR ROLE:

VIP + Young Champions Guest Program – Planning, organizing, executing, hospitality.
Superstore – Planning, Set-up, organizing, branding, executing
Event App

completed-3THE RESULTS:

Unforgettable experience for adidas key target groups.
Young Champions tournament was highlighted in social media and bring lots of traffic and excitement.
The VIP program allows the brand to take their guests to high-class journey. Thanks to the event app the guests were interactively involved and could easily share their own experiences and photos.