The Athelete
Cheering crowd

ABAM – adidas Boost Athletics Meeting

question27THE TASK:

The adidas boost athletics meeting took place in Herzogenaurach at the adi-dassler stadium – adidas HQ World of Sports. Top athletes like Yohan Blake, the Hahner Twins, Netsanet Gudeta and Leul Gebresilasie participated in the event. At the meeting 3 World leading 2016 times were set over 5000m – women, 10000m – men & 10000m women by 3 runners from Ethiopia. The World Class event was free of charge and open to all members of the public.

configuration7 OUR ROLE:

act³ Supported adidas Running with all the event organization. This included:

  • Event materials (Led wall, tent, test van and more)
  • Staff (brand activators support & employees)
  • Graphics
  • Complete set up stadium & outlet (pole vault)

Moreover we communicated with the clients, coordinated between the adidas departments and shared our event experience.

completed-3THE RESULTS:

More than 3000 visitors over 2 days experienced a unique and exciting sport event with 3 World leading times being set. The event achieved great feedback and plenty of media attention.