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Blogger Bundesliga 2016

question27THE TASK:

Famous bloggers and influencers are not only talk about football but they also like to play football. Our mission is to create the most exciting, cross city tournament for the adidas target group, with 11 teams in a 3vs.3 modus.
Time period: September – November

alert5THE SOLUTION:

Four match day’s indoor football tournament in key cities in Germany – Cologne, Frankfurt/Offenbach, Düsseldorf and Berlin (Final Match day at THE BASE). Beside the matches, the tournament focuses on footwear and the relevant campaign as well as featured products & events. The tournament accompanied by an exclusive guest program APP that shows the results, photo gallery, social media and highlighted products. At the final game a trophy handed over to the winner team & best scores player.

configuration7 OUR ROLE:

  • Conception of match day set up & on site plan
  • Building the tournament structure.
  • Location research
  • Hotel research
  • Execution of all match days – on site staff
  • Creation of different pitch set up for every match day
  • Creation of an app which was running during the full event time
  • Logistic behind the match days

completed-3THE RESULTS:

The event covered by social media and reached to huge amount of target groups, creators.Videos and images were highly posted by the influencers and thank for that adidas strengthened the connection between the brand and the consumers as well as the street football community.
Videos:
https://www.youtube.com/watch?v=w-QL7pBy5HM
https://www.youtube.com/watch?v=XmQcoQlsH3Y