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Football Base – Berlin

question27THE TASK:

Open a unique Footballing hub for the UEFA Champions League Final, held in Berlin in 2015.
Create a space where creators can enjoy and improve their footballing skills while simultaneously enjoying access to the latest adidas boots and premium infrastructure.
This Football location brings the adidas campaigns to life and allows every creator to express his talent and enjoy the different aspects of this beautiful game.

alert5THE SOLUTION:

THE BASE is located in Berlin-Wedding. There is something for every football lover in this unbelievable space. Our crown jewel, the 5v5 Main Pitch is surrounded by a Panna Cage, a 1v1 Pitch, a Cage Pitch and a Football Tennis court. Alternatively you can also relax in our MATCHROOM Bar, play PlayStation on our E-Sports Rooftop lounge or take in the BASE history in our Bootroom.
To match this variety in infrastructure the BASE hosts a number of different events including football tournaments, freestyle sessions, scouting events, club training sessions, football workshops and UEFA Champions League viewings.

configuration7 OUR ROLE:

The act.³ Team manage and run the massive location on a day-to-day basis and are in charge of executing events, managing the community and ensuring the BASE keeps developing to align with brand ambitions.
From its humble beginnings as an empty space, act.³ conceptualized and planned every detail of the final result. Continued BASE management includes facility management, budgeting, community management and event coordination. The main task of the Team on-site is to continue to impress and challenge the Footballing creator.

completed-3THE RESULTS:

The adidas Football BASE in Berlin proved to be so popular that adidas had no choice but to extend the Project beyond 2015. The location has hosted more than 180 000 visitors in its two years of existence and continues to be a hot-spot for young footballers from Berlin and beyond with 280 average daily visitors.
The BASE concept continues to act as a lighthouse to other markets worldwide. Using the blueprint created by act.³ similar adidas locations, like the BASE Tel Aviv, are popping up around the globe.

More info: Football BASE Berlin – Facebook page