With the experienced workforce of the former cip sportsmarketing (1989 – 2012), act.³ GmbH was established in July 2012 as a marketing event agency.

Over the last few years, our team operated in a plethora of projects creating significant consumer experiences and ultimately contributing to the success of each project globally.

We have been involved in the biggest sporting events in recent history such as the FIFA World Cup, UEFA Champions League and UEFA EURO.

Our projects embrace the 3 following marketing silos:

  • Marketing Events
  • Brand Activation
  • Contract Activation

act.³ GmbH is located in Herzogenaurach, Germany. Additional offices are located in Berlin, Cham, Rio de Janeiro and Paris.

In 2014 we expanded our field of work into the sports retail business with the foundation of heimspiel and into the strategy and consultancy sectors of sportsmarketing.

Today our company consists of over 60 employees who create, plan, organize and execute all kinds of events. Furthermore, we have approximately 200 freelancers in Germany and Switzerland as well as 200 freelancers in Brazil who support us in executing various projects.


We are


passionate [we love what we do]

unexpected [we find something you weren‘t looking for]

unique [we are without a like or an equal]

united [we come together to form a single unit]

exclusive [we are with you and there is no one else involved]


Our Board of Directors


act3_Steering Group

From Left to Right: Aron Derner, Milan Martini, Thomas Merz, Tilman Roy von Luschan and Silja Fröhlich.