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ADIDAS FOOTBALL 

RIO DE JANEIRO, BRAZIL

WE BROUGHT THE ADIDAS TANGO LEAGUE STREET FOOTBALL TOURNAMENT TO BRAZIL, AND WITH IT ACTIVATED THE ADIDAS BRAND AND FOOTBALL ACROSS DIVERSE PLATFORMS. FROM VIP HOSPITALITY, ATHLETE ENGAGEMENT, EVENTS AND A CITY STOPPER AFTER PARTY, OVER 3,500 PEOPLE GATHERED TO WATCH THE TOP 8 ADIDAS TANGO TEAMS BATTLE IT OUT TO BECOME THE ADIDAS TANGO LEAGUE CHAMPION FOR LATIN AMERICA. TO EMPOWER SUSTAINABILITY, TOGETHER WITH ADIDAS AND PARLEY, WE ALSO BROUGHT THE IMMINENT THREAT OF MARINE PLASTIC POLLUTION TO THE SURFACE BY CONSTRUCTING A 120 M2 FLOATING FOOTBALL PITCH IN THE RODRIGO DE FREITAS LAGOON. CREATED FROM RECYCLED OCEAN REFUSE AND 13,000 PLASTIC BOTTLES COLLECTED FROM ACROSS THE COASTAL AREAS OF GUANABANA BAY WITH THE HELP OF PARLEY PARTNER NGO GUARDIANS OF THE OCEAN. HERE THE FINALISTS WENT HEAD TO HEAD AND SHOWED THE POWER OF TEAM SPORT TO MAKE AN IMPACT.

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