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ADIDAS,
Paris, France

FOR THE LAUNCH OF THE NEW ADIDAS ALPHAEDGE 4D SHOE, WE CRAFTED AN OUT OF THIS WORLD DIGITAL LAUNCH EVENT AND PRODUCT EXPERIENCE TO INTRODUCE THE SHOE AND THE FUTURE OF TECHNOLOGY IN RUNNING WEAR. BY CONCEPTUALISING AND EXECUTING INTERACTIVE AND IMMERSIVE AR TOOLS AND EXPERIENCES, INFLUENCERS AND GUESTS EXPLORED THE INNOVATION BEHIND THE UNIQUE DESIGN AS THEY WERE IMMERSED IN THE ENDLESS PURSUIT ADIDAS COMMITS TO IMPROVING HUMAN PERFORMANCE IN SPORT ON A GLOBAL SCALE.

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