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ADIDAS 

Berlin, Germany

WE REVOLUTIONISED RETAIL BY ESTABLISHING AND MANAGING THE “KNIT FOR YOU” POP-UP STORE. BUILDING AND CONCEPTUALISING THE STORE FROM THE GROUND UP WE BROUGHT THE FUTURE OF FASHION STRAIGHT TO BERLIN’S DOORSTEP, EMPOWERING INDIVIDUALS TO INTERACT WITH VARIOUS ADVANCED TECHNOLOGIES TO CO-CREATE BESPOKE TRAILER FIT KNITTED GARMENTS IN UNDER 4 HOURS. FROM SPATIAL DESIGN AND SET-UP, WE CREATED A RETAIL JOURNEY LIKE NEVER SEEN BEFORE. SPONSORED BY THE GERMAN PARLIAMENT, THE INTERDISCIPLINARY PROJECT PROJECTED THE FUTURE OF RETAIL AND PERSONIFIED WHY ACT.3 ARE THE “PERFECT FIT” TO LEAD THE WAY: DIGITAL, PERSONALISED, INNOVATIVE AND FUTURE ORIENTATED.

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