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ADIDAS 

Los Angeles and Las Vegas, USA

AN INTERNATIONAL TEAM OF 6 ADIDAS RUNNERS COMMUNITY MEMBERS PARTICIPATED IN THE SPEED PROJECT (TSP), A 550KM RELAY RACE FROM THE SANTA MONICA PIER IN L.A. TO THE LAS VEGAS SIGN. WE DEVELOPED A PERSONAL DEVELOPMENT JOURNEY THAT GUIDED THEM AND PREPARED THEM FOR THE TRACK AHEAD. TAKING PART IN THIS UNIQUE PHYSICAL, MENTAL AND EMOTIONAL CHALLENGE AND SHARING THE JOURNEY ON SOCIAL MEDIA ALLOWED ADIDAS RUNNERS TO SOLIDIFY AND VALIDATE ITS STANDING AS AN AUTHORITY IN THE GLOBAL RUNNING COMMUNITY. WE TOLD THE STORY FROM THE RUNNER’S PERSPECTIVE AND MANAGED ALL CONTENT CREATION WHICH EMPOWERED THE HOLISTIC EXPERIENCE.

AR_X_TSP_30_03_2019_photo_Christian_Brecheis-3053 Kopie