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ADIDAS OUTDOOR 

Zermatt, Switzerland

ADIDAS TERREX HIGHLIGHTS FREEDOM IN PERFORMANCE, FINDING NEW WAYS TO EXPLORE THE WORLD, PUSH LIMITS AND RECHARGE YOUR MIND AND CREATIVITY. AMONG STEEP MOUNTAIN RIDGES, FLOWING SAND DUNES OR ALPINE FORESTS YOUR FLEXIBILITY AND RESILIENCE ARE TESTED. AS PARTNERS WE TOOK UP THE CHALLENGE TO TRANSLATE THIS INTO A RUN / HIKE / BIKE EXPERIENCE WITH INFLUENCERS AND SPORT ASSETS. WE EMPOWERED THE MULTISPORT APPROACH OF ADIDAS TERREX WITH THE OUTDOOR SKILLS OF THE ZERMATTERS. SPREAD OVER 2 DAYS AND KICKING-OFF AT THE ADIDAS TERREX POP-UP STORE, GUESTS WERE ABLE TO WARM UP FOR AN ACTION FILLED WEEKEND. THIS WAS FOLLOWED BY TRAIL RUN/HIKE IN THE MOUNTAINS AND AN OVERNIGHT STAY IN THE FAMOUS HÖRNLIHÜTTE. ON THE SECOND DAY AND IMMERSED IN THE OUTDOORS, INVITEES BIKED BACK TO ZERMATT WHERE THE EVENT ENDED WITH A CASUAL LUNCH AT RESTAURANT BLATTEN. WHILE GUESTS TOOK ON THE OUTDOORS, WE TOOK CARE OF THE CONCEPT, EXECUTION AND OVERALL EVENT MANAGEMENT.

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