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ADIDAS 

Berlin, Germany

BERLIN FASHION WEEK IS THE DESTINATION FOR FASHION INNOVATION AND THE LATEST TRENDS. TO SHOWCASE AND CELEBRATE THE CREATIVE COLLABORATION BETWEEN ADIDAS AND ZALANDO WE CREATED, EXECUTED AND ACTIVATED A NEXT LEVEL POP-UP STORE. ON TOP OF THE STORE’S SPATIAL DESIGN & CONSUMER CONCEPT, WE ROLLED OUT A DIGITAL RUN-UP STRATEGY TO INCREASE AWARENESS, CURATED A NOISY INFLUENCER OPENING PARTY TO TAKE IT SOCIAL, DEVELOPED DAILY IN-STORE ACTIVATIONS, HYPED RETAIL WITH WEEKEND SPECIALS AND CREATED STREET-ART IN THE POP-UP’S NEIGHBOURHOOD TO GUIDE THE CONSUMER TO THE STORE AND AMPLIFY THE ADICOLOR STORY AROUND THE KEY CITY AND BEYOND.

POPUP_Berlin-®Kuechenmeister___043-min