MOBILE INNOVATION LAB
Lead agency, Concept creation, Execution, Set-up, Operation, Documentation
We delivered the Futurecraft concept to the world by introducing: „speedfactory – the future of sports“. Through futuristic activities and displays including testing studios, Aramis tools and interactive 3D presentations, key media and influencers enjoyed the opportunity to see the future of human speed and sport up close through cutting-edge activations. Kicking off in Berlin the “Speedfactory” showcased the endless pursuit adidas commits to improving human performance in sport on a global level.