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ADIDAS

Berlin, Germany

AS PART PF ADIDAS’ FIFA WORLD CUP ACTIVATION IN 2006, WE SHOWCASED ADIDAS AS THE NUMBER ONE GLOBAL PLAYER BY DESIGNING AND CONSTRUCTING A FORTY THOUSAND SQUARE METER STADIUM FOR TEN THOUSAND FOOTBALL FANS AND THUS CONCEIVED THE „WORLD OF FOOTBALL “. CONSTRUCTED IN FRONT OF THE GERMAN PARLIAMENT, THE PRESTIGIOUS ARENA WAS A REPLICA OF THE BERLIN OLYMPIC STADIUM AND VARIOUS DYNAMIC EVENTS WERE STAGED ON SITE TO ENGAGE CONSUMERS WITH THE ADIDAS BRAND AND THE THRILL OF FOOTBALL.

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