Loader
FOLLOW US @WEAREACT3

ADIDAS 

Russia

THE FIFA WORLD CUP IS THE MOST ANTICIPATED HIGHLIGHT OF THE FOOTBALL WORLD, BRINGING TOGETHER GUESTS FROM OVER 200 COUNTRIES TO CELEBRATE THE VARIETY OF STYLES AND CULTURES FOOTBALL HAS TO OFFER. BOTH FANS AND THE FOOTBALL INDUSTRY ALIKE ARE EAGERLY WATCHING THE INTERNATIONAL EVENT UNFOLD. EACH FIFA WORLD CUP WE CRAFT UNIQUE TRUE-TO-BRAND ADIDAS GUEST PROGRAMS. IN 2018 WE ACTIVATED TWO WAVES: 1. ACTIVATING THE SEMI-FINAL AND 2. THE FINAL. BOTH WAVES EXPERIENCED AN INTRODUCTION DAY, ACTIVITY DAY, MATCH DAY AND DEPARTURE DAY. WE ADDITIONALLY DESIGNED AN ELEVATING GUEST EXPERIENCE TO CELEBRATE THE FINAL EVENING UNITING GUESTS, VIPS AND KEY PARTNERS WITH THE ADIDAS BRAND AND THE POWER OF SPORT.

FWC_Russia_2