Client: adidas
Tags: Guest Management, Co-creation concept & strategy, 365 Management & Execution, Activation & Events, Creativity, Football Challenge, Young Champions Tournament

Since 2015, act.3 is operating The Base in Berlin – a 365 days football experience. It was built through the concept of Co-Creation and with the intend to involve the Berlin football community from the first second. As a holistic platform it combines multiple pillars of football culture to enable street football, club football and personal development.

Therefore, we offer multiple areas and pitches to help every individual to get better and learn more about football. In addition, we offer areas for eSports, meetings and product experience. The latest adidas football footwear products are available to train and test technology, fitting and comfort. Our own pub called “Matchroom” offers a great opportunity to watch football matches and network in between training sessions. The venue is made for football exchange and interdisciplinary projects, rounded up by events like product launches (DFB-Jersey Launch, Nemeziz), football tournaments (Tango League) and trainings sessions (clubs and Pro´s).