Client: UEFA
Tags: Concept development, Project Management, Execution, Set-up, Retail operation, Hospitality, Ticketing (TBD), Event App

act.3 has been commissioned as UEFA’s retail service provider for the next 3 seasons.

Since 2006 we activate the UEFA champions festival at the UEFA champions league finals. We have been present in Paris (2006), Athens (2007), Moscow (2008), Madrid (2010), Munich (2012), twice in London (2011, 2013), Lisbon (2014), Berlin (2015), Milan (2016) and Cardiff (2017). We create, develop and manage conclusive experiences for fans, adidas special guests and the international adidas young Champions teams. Besides this we plan, set-up and execute the UEFA superstore.

Further services: set-up of the museum & theater of champions, uefa info booth, main pitch with tribunes, VIP area, UEFA partner areas, center stage, trophy display and the overall festival branding.