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REEBOK

KEY EUROPEAN CITIES

REEBOK MOTIVATES, PUSHES AND SUPPORTS BOTH ATHLETES AND STREET STYLE FANS OF THE WORLD EVERY DAY. AT THE HEART OF THEIR GOAL IS THE DESIRE TO PROMOTE FITNESS, COLLABORATIVE LEARNING AND EDUCATION ACROSS ALL SPORTS CATEGORIES, SO THAT YOU CAN BE THE BEST VERSION OF YOURSELF EVERY DAY. WE BROUGHT THE REEBOK LIVE WITH FIRE TOUR TO LIFE ACROSS KEY DESTINATIONS IN EUROPE. ENGAGING CONSUMERS AND GUESTS EACH STEP OF THE WAY, THE TOUR TRUCK TRANSFORMED INTO AN INTERACTIVE REEBOK WORLD WITH IMMERSIVE BRAND EXPERIENCES AND PRODUCT JOURNEYS. IN EACH LOCATION WE ADDITIONALLY ACTIVATED EVENTS WITH OVER 2000 GUESTS EXPLORING THE REEBOK BRAND THROUGH A SERIES OF ONSITE EXHIBITIONS AND INFLUENCER ENGAGEMENTS. MANAGING SALES AND COMMUNICATION STRATEGIES WE DROVE RETAIL TRAFFIC AND ONLINE COMMUNITY REGISTRATIONS WHILE EMPOWERING THE REEBOK VISION IN SPORT.

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