act.3 is a Brand Activation Factory. We create true and engaging moments to help brands connect with people. We are an official partner of adidas and additionally work with a growing portfolio of exciting brands. Originating from our headquarters in Herzogenaurach, Germany, we also have established offices and a strong brand network of Brand Activators and Freelancers across the globe. Herzogenaurach, Berlin, Zurich, Rio de Janeiro, Paris, Tel Aviv, New York, Los Angeles, Shanghai, Tokyo and PanamaCity.

We areunique, unexpected, passionate, exclusiveand united.



The Senior Manager Running Communities Greater China and Korea isan important part of the global adidas Runners team. The team member will belocated in shanghai as local expert supporting the team by the implementation of the globaladidas Runners (AR) strategyin six cities in Greater China as well as SeoulandKorea. A successful Senior Manager understands the local consumer, local adidas Running Team as well as the global adidas Runners strategy and consults the local teams about the implementation of the adidas Runners concept. Theywill monitor and oversee the community development and propose adjustments to concepts, based on local weave-in and feedback.

The Senior Manager will represent the needs of the adidas Runners in Greater China and Korea and work closely with the adidas RunnersCore Team, adidas Running BrandComm, Sports Marketing, CRM, Newsroom and more to ensure alignment and consistency when driving community engagement.


  • Be the main internal point of contact for adidas Runners Communities and oversee planning in Shanghaiand additionally Chengdu, Guangzhou, Beijing, Taipeh, Hong Kong and Seoul
  • Act as the communicator and connector between local and global adidas stakeholders representing a voice of the AR community
  • Provide consultation and support to ensure consistency across marketsfrom a wide and inclusive strategic point of view
  • Monitor regular AR activations in thecities, work withthelocal core team and agencies to ensure seamless execution of AR as well as delivery of KPI
  • Monitor activation of local community hubs and community spaces
  • Anticipate future consumer needs and create excitement for upcoming/new AR features and improvements
  • Collaborate with Brand Comm and Sports Marketing teams to build relationships with runners and influencers
  • Understand the characteristics of the Chinese digital ecosystem with WeChat and weibo and apply this knowledge to the needs of the community and brand when further developing the adidas Runners digital ecosystem together with the DBC Team
  • Conduct surveys and research with the ARCommunity to identify and better understand issues impacting the experience anddeveloppotential enhancements to improve the experience
  • Regularly deliver AR status, user feedback, issues or potential risks and community insights and offer actionable next steps on an ongoing basis
  • Work closely with Newsrooms and Operation teams in improvingtheoverall AR experience
  • Ensure all adidas standards, policies and processes are observed and followed


  • Bachelor’s degree in Communication or Marketing / Master (is a plus)
  • 3+years ofwork of professional experience in managing marketing projects in the sporting goods industry in China
  • Experience in working with sports communities
  • Skilled use, handling and understanding of all relevant social channels across Asia
  • Understanding the power of influencersand trends in Asia
  • Native Mandarin language skills
  • Fluent English
  • Strategic and creative thinker with the ability to present new ideas effectively
  • A self-motivated, detail-oriented team player
  • Analytical mindset with strong problem-solving skills and ability to multi-task
  • Ability to objectively interpret user/community feedback and make actionable recommendations
  • Strong social skills
  • Open minded and always interested in the newesttrends
  • Proficient MS-Office user
  • Team player


  • An exciting international and interdisciplinary environment
  • A young and dynamic team
  • Flexible work arrangements and innovative office set-ups
  • Inspiring events and business contacts
  • The opportunity to learn more about yourself and to develop professionally
  • A company that embracesnew ideasand challenges the ordinary


Does this soundexactly like your dream job? Then please send your application (CV & cover letter in German or English) including your availability and salary expectations to Alexandra Vetterlein via