LOCATION: Panama-City

As official partner of the adidas group, act.3 GmbH is a Brand Activation Factory specializing in the field of events, brand engagement, retail and brand communication. We work with more than 250 employees in Herzogenaurach (headquarters), Berlin, Zurich, Rio de Janeiro, Paris, Tel Aviv, New York, Los Angeles, Shanghai and Panama City.

We areunique, unexpected, passionate, exclusiveand united.#weareact3


The Senior Manager Running Communities Latin America is responsible for the management of the implementation of adidas Runners Communities in Latin America. A successful Senior Manager will evolve local concepts and ideas together with the executive based on global guidelines to further the adidas runners movement across Latin America through various channels (incl. Social Media). She or He will also oversee maintaining a constant Pulse on the community sentiment and collect / Analyze consumer insights and feedback.

The Senior Manager will serve as the voice of the local adidas Runners in Latin America towards the AR Core Team, adidas Running Brandcom, Sports Marketing, CRM, Newsroom and more to ensure alignment and consistency when driving community engagement.


  • Act as the main interface to the Latin American AR Communities, land the global AR Strategy and toolkits, detect and develop localized AR needs and communicate with all relevant stakeholders transparently
  • Oversee AR planning in different cities, provide consultation and support to ensure consistency across market from a strategic point of view
  • Monitor regular AR activations in the cities, work with local core team and agencies to ensure seamless execution of AR as well as delivery of KPI
  • Monitor activation of local community hubs and consult planning and opening of community spaces securing basic criteria as well as local relevance
  • Play active role within broader AR team and processes, representing a voice of the AR community
  • Anticipate future consumer needs and create excitement for upcoming/new AR features and improvements
  • Collaborate with Brand Comms and Sports Marketing teams to build close, transparent relationships with our most engaged runners and our top influencers (e.g. elite runners)
  • Work with DBC team to keep upgrading Digital Home and Runtastic, make it more user-friendly, sociable and powerful in data analysis
  • Conduct surveys and research with AR Community to identify and better understand issues impacting the experience and potential enhancements to improve the experience
  • Regularly deliver AR status, user feedback, issues or potential risks and community insights and offer actionable next steps on an ongoing basis
  • Internal report and summary on regular basis
  • Work closely with DBC, Newsrooms and Operation teams on improving overall AR experience
  • Be a subject matter expert of the AR, inside and out
  •  Ensure all adidas standards, policies and processes are observed and followed


  • Bachelor’s degree in Communication/ Master (is a plus)
  • 3+ years work of professional experience in managing running and community initiatives in Latin America
  • Fluent Spanish and English
  • Strategic and creative thinker with the ability to present new ideas effectively
  • A self-motivated, detail-oriented team player
  • Analytical mindset with strong problem-solving skills and ability to multi-task
  • Ability to objectively interpret user/community feedback and make actionable recommendations
  • Technologically conversant and enthusiastic about technology as it facilities business process
  • Strong social skills
  • Open minded and always interested in newest trends
  • Proficient MS-Office user
  • Team player


  • An exciting international and interdisciplinary environment(offices based in Germany, Switzerland, Brazil,Franceand Israel, USA andRussia)
  • A young and dynamic team
  • Flexible work arrangements and innovative office set-ups
  • Inspiring events and business contacts
  • The opportunity to learn more about yourself and to develop professionally
  • A company that embracesnew ideasand challenges the ordinary


This sounds exactly like your dream job? Then please send your application (CV & cover letter in German or English) including your availability and salary expectations to Alexandra Vetterlein via