Berlin Marathon 2016

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THE TASK: This year we faced the 43rd BMW Berlin Marathon being one of the worldwide marathon majors. More than 39,000 international runners participated at the race – from top […]

Hirschjagd 2016

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THE TASK: Hirschjagd is our very own outdoor event, happening for the second year in a row. Against the background of the stunningly beautiful Franconian Swiss landscape, we planned an […]

Olympic Games Rio 2016

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THE TASK: act.3 was in charge of supporting adidas in various projects during the Olympic Games in Rio 2016. The main ones were the adidas creators base, the Influencer Base, […]

Claimfreedom

Selfie

THE TASK: The call was for Outdoor boys and girls to #claimfreedom by sharing their dream project and to stand a chance to become the next adidas Outdoor athlete. With […]

UEFA EURO2016 – adidas Guest Programs

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THE TASK: Create an exclusive and outstanding Program for adidas guests from all over the world and deliver a unique UEFA EURO2016 experience in France.  The programs should incorporate the […]

adidas Youth Program UEFA EURO 2016

Outdoors training

THE TASK: Creating an unforgettable, once in a lifetime experience for 120 kids from five different countries (France, Spain, Belgium, Sweden, and Germany). This guest program was exclusively tailored to […]

Tango League Final Paris 2016

Strike a pose

THE TASK: To create an appropriate urban street football tournament for the Tango League winners from Berlin, Milan, London & Paris. The idea was to find a cool & almost […]

Young Champions Tournament 2016

The winner team

THE TASK: A Group of almost 60 young footballers from 5 different countries received an unforgettable week-long adidas experience. The agenda included: visiting the World of Sport – adidas headquarters, […]

Handball Final 4

Gifts

THE TASK: A day before the exciting Handball Final four, adidas unveiled a new campaign: “Be ahead. Be feared“. We were there to create the #BeAheadBeFeared extreme handball challenge event […]

ABAM – adidas Boost Athletics Meeting

The Athelete

THE TASK: The adidas boost athletics meeting took place in Herzogenaurach at the adi-dassler stadium – adidas HQ World of Sports. Top athletes like Yohan Blake, the Hahner Twins, Netsanet […]