We are a family of brands.OUR OWN BRANDS AND INITIATIVES ​CONNECT PEOPLE THROUGH ​passion AND purpose.


We believe that sustainability affects everything and can benefit everyone. We are committed to empowering sustainability across all business areas and enabling others to do the same. We founded act GREEN, to "unlock your sustainable impact".


We founded act.3 RETAIL because we believe in revolutionising the retail world and putting people at the centre of the journey. act.3 RETAIL creates integrated, brand-driven, digital and physical consumer journeys to provide 360-degree retail and sales services.


act*FOOD is where passion meets palate. Enjoy expert catering, unique venues, and unforgettable food experiences. Perfect for every event & occasion. As a culinary extension of act.3, act*FOOD seamlessly combines passion and knowledge for food culture, gastronomy and sustainability with expertise in world-class hospitality.



We're firm believers in the transformative power of sports to uplift and motivate. FSFC, short for Franconian Schweiz Football Camp, hosts local camps every year where kids can dive into sports and teamwork. Led by our passionate apprentices, this project is all about fostering a love for sports and personal growth.


Brand Activator Community

We are a talent factory; development and opportunities for growth are core to way of working Our Brand Activator Community comprises primarily of students and young talents. Our Brand Activator (BA‘s) are at the forefront of each activation. They execute projects with an extensive network and structure across Germany and our global offices. As part of their work, BA'S are immersed in the act.3 culture, strategic trainings, industry exposure and personal mentoring. BA‘s are connected by key cities and a passion for sport, culture and sustainability.


The act.3 Football Culture Academy (F.C.A.) is a group of football culture experts and activists dedicated to the future of football. Our goal is to reconcile & reconnect football culture with the football industry. We do this with real insight and love for the game.

discover our culture

culture & Careers

WHO we are

We are a community of real people who turn our passion into impact. We shape the future of brands through people, community and culture. We make ideas happen.

We began our journey as an exclusive partner of adidas, UEFA, and FC Bayern in 2012, from our headquarters in Herzogenaurach, Germany. Since then, we have continued to push the boundaries of human interaction. We understand what society and our world need.

Our purpose is to enable each other and brands to create real change in people’s lives, ultimately making our world a happier place. Community and culture are therefore a core part of our work.

We have a holistic approach to cultural marketing and expertise in strategy, creative, and experiences. As a global community with an extensive international network, we collaborate with handpicked partners to bring beauty to the spheres of sport, culture, and sustainability.