hisense x safehub csr campaign
hisense
We created a direct and positive influence on the Berlin community project, Safehub, in connection with UEFA Euro 2024 and Hisense. We strategised and produced a CSR communication campaign for Hisense, highlighting public viewings at the Safehub location in Berlin, Wedding. The campaign and community experience was designed to bring people together to enjoy the thrill and unity of football. It was rolled out across social media platforms, including X, Instagram, and Facebook. While the primary focus was on the German market, Hisense also leveraged the campaign in the UK, Spain, Italy, and France.