euro 2024 ball launch

adidas

Celebrating the love for football! Together with adidas, we kicked off the road to the UEFA EURO 2024 with an unforgettable launch of the Official Match Ball at Berlin’s iconic Olympia Stadium. With community and culture at our core, the launch took place in the heart of Berlin on a specially designed pitch field. We conducted live testing’s of the ball, and seeded over 300 balls to new homes, aiming to spread the love for football, or as we call it, FUSSBALLLIEBE. Our month-long activation that followed throughout Germany, featured passion-filled community matches, freestyle battles, and insightful panel talks, driving home an exceptional first chapter of our EURO 2024 adventure.

Deliverables
TRENDS & INSIGHTS | CONCEPT CREATION | EXPERIENCES | EVENTS | ATHLETE & INFLUENCER | IMAGINATION & INNOVATION | CONSUMER & PRODUCT EXPERIENCES
EXPERIENCES
BRAND MOMENTS

WHO we are

We are a community of real people who turn our passion into impact. We shape the future of brands through people, community and culture. We make ideas happen.

We began our journey as an exclusive partner of adidas, UEFA, and FC Bayern in 2012, from our headquarters in Herzogenaurach, Germany. Since then, we have continued to push the boundaries of human interaction. We understand what society and our world need.

Our purpose is to enable each other and brands to create real change in people’s lives, ultimately making our world a happier place. Community and culture are therefore a core part of our work.

We have a holistic approach to cultural marketing and expertise in strategy, creative, and experiences. As a global community with an extensive international network, we collaborate with handpicked partners to bring beauty to the spheres of sport, culture, and sustainability.

SPORT
Culture
SUSTAINABILITY