future league european championships 2024

Senate Berlin

Under the motto "The EURO 2024 will be our game," this summer, Berlin, placed a strong emphasis on sustainability. But what role did the Future League play. With our expert sustainability team, act GREEN, we managed the Future League concept for the Senate Department for the Interior and Sport Berlin in the context of UEFA EURO 2024. This involved coordinating and activating more than 100 purpose-driven projects from a diverse group of playmakers within the Berlin sustainability eco-system. We co-created the "Future Hub" at the Fan Zone near the Reichstag, designed a Sustainability Focus Day, the "Future Day", created "Future Routes" through the city and complemented these efforts with engaging content to shine a spotlight on these initiatives. Furthermore, we co-created a sustainability-focused engagement program for all UEFA EURO volunteers with the Future League playmakers. The Future League served as a vital communication platform, offering everyone the opportunity to connect with Berlin's diverse initiatives and engage in sustainable efforts. By integrating football, culture, and sustainability, it highlighted Berlin's commitment to a sustainable future and raised awareness about the city’s sustainable initiatives.

Deliverables
CONCEPT CREATION I COMMUNICATION STRATEGY | CREATIVE IDEATION | SUSTAINABLE ACTIVATIONS & EVENT MANAGEMENT I SUSTAINABILITY STRATEGY | COMMUNITY MANAGEMENT | PROJECT MANAGEMENT I CONTENT CREATION | PRODUCTION & EDITING | GRAPHIC DESIGN | SPATIAL DESIGN

WHO we are

We are a community of real people who turn our passion into impact. We shape the future of brands through people, community and culture. We make ideas happen.

We began our journey as an exclusive partner of adidas, UEFA, and FC Bayern in 2012, from our headquarters in Herzogenaurach, Germany. Since then, we have continued to push the boundaries of human interaction. We understand what society and our world need.

Our purpose is to enable each other and brands to create real change in people’s lives, ultimately making our world a happier place. Community and culture are therefore a core part of our work.

We have a holistic approach to cultural marketing and expertise in strategy, creative, and experiences. As a global community with an extensive international network, we collaborate with handpicked partners to bring beauty to the spheres of sport, culture, and sustainability.

SPORT
Culture
SUSTAINABILITY