home of adidas football

adidas

We strategised, built, created and activated the Home of adidas Football, an immersive football hub for fans during the UEFA EURO 2024, nestled in the heart of Berlin in front of the German Parliament. This open-air pop-up, located by the Reichstag, became every football fan's dream. The 3,000m² stadium offered live public viewing of the UEFA EURO 2024 matches, creating an electrifying atmosphere. Visitors explored the EURO Exhibition, featuring a curated collection of football memorabilia, taking a nostalgic journey through past tournaments. The Adistudio invited creativity, allowing fans to customize jerseys, experiment with make-up and hairstyling, and even get tattoos or tooth jewelry. In the EA Gamebox, e-sports enthusiasts played, streamed, and immersed themselves in a digital football world. The expansive 18,000 square meter space included exclusive hospitality areas for VIPs and athletes, a Club House for intimate football moments, and hosted cultural events and artist performances to connect the adidas community. Designed to captivate Gen Z and showcase football love to the world, the Home of adidas Football was where passion and culture united in the heart of Berlin.

Deliverables
BRAND STRATEGY | COMMUNITY STRATEGY | ATHLETE & INFLUENCER STRATEGY | COMMUNICATION STRATEGY | TRENDS & INSIGHTS | RETAIL STRATEGY | BUSINESS INTELLIGENCE | ART DIRECTION | CONTENT CREATION | CONCEPT CREATION |GRAPHIC DESIGN |DIGITAL INNOVATION | MULTIMEDIA DESIGN | COPYWRITING| PRODUCTION & BUILD | INTERIOR & SPATIAL DESIGN | EDITORIAL | PRODUCTION & EDITING | CREATIVE IDEATION | IMAGINATION & INNOVATION | TRENDS & CULTURAL RESEARCH | EVENTS | HOSPITALITY | BRAND MOMENTS | ATHLETE & INFLUENCER EXPERIENCES | CONSUMER & PRODUCT EXPERIENCES | CORPORATE EXPERIENCES | COMMUNITY EXPERIENCES

WHO we are

We are a community of real people who turn our passion into impact. We shape the future of brands through people, community and culture. We make ideas happen.

We began our journey as an exclusive partner of adidas, UEFA, and FC Bayern in 2012, from our headquarters in Herzogenaurach, Germany. Since then, we have continued to push the boundaries of human interaction. We understand what society and our world need.

Our purpose is to enable each other and brands to create real change in people’s lives, ultimately making our world a happier place. Community and culture are therefore a core part of our work.

We have a holistic approach to cultural marketing and expertise in strategy, creative, and experiences. As a global community with an extensive international network, we collaborate with handpicked partners to bring beauty to the spheres of sport, culture, and sustainability.

SPORT
Culture
SUSTAINABILITY