adidas INFINITE TRAILS provides a new and distinct trail running challenge unlike anything a runner has ever experienced. The competition is open to both beginners and pros, as well as individuals and teams. The relay race challenges teams to cover 100 kilometers across tough mountainous routes. We have activated the adidas INFINITE TRAILS across various outdoor destinations in Germany, Austria and Switzerland. Our objectives include strategically engaging adidas Runners communities and key influencers through inspiring events and retail activations in adidas stores and with key adidas partners. Through live activities such as outdoor workshops, holistically led education sessions, and adidas TERREX product testing, we empower adidas TERREX brand desire. As a result, outdoor enthusiasts have the most authentic experience with trail running, the right products, and the adidas brand.