lena situations co-creation

adidas

Lena Situations published a personal development book entitled “Always more” and subtitled "My method + = +". This book is a practical guide for young people, especially young women; on how to say no to depression, gloom and negative spirit. It promotes joy, self-acceptance and success: positive spirit. adidas partnered with Influencer and Author Lena, to celebrate and empower positive action and confident mindsets. Our goal was to translate this positivity into a physical product form through co-creation and ideation. Together with Lena, we co-created strategic product branding and storytelling, developed a special product seeding package and engaged key influencers in the powerful story by sharing the positive message in an personal and authentic way.

Deliverables
BRAND DESIGN
ART DIRECTION
CONTENT CREATION
CONCEPT CREATION
GRAPHIC DESIGN
PRODUCTION & BUILD
CREATIVE IDEATION
COPYWRITING

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WHO we are

We are a community of real people who turn our passion into impact. We shape the future of brands through people, community and culture. We make ideas happen.

We began our journey as an exclusive partner of adidas, UEFA, and FC Bayern in 2012, from our headquarters in Herzogenaurach, Germany. Since then, we have continued to push the boundaries of human interaction. We understand what society and our world need.

Our purpose is to enable each other and brands to create real change in people’s lives, ultimately making our world a happier place. Community and culture are therefore a core part of our work.

We have a holistic marketing approach and expertise in strategy, creative, and experiences. As a global community with an extensive international network, we collaborate with handpicked partners to bring beauty to the spheres of sport, culture, and sustainability.

SPORT
Culture
SUSTAINABILITY