Lena Situations published a personal development book entitled “Always more” and subtitled "My method + = +". This book is a practical guide for young people, especially young women; on how to say no to depression, gloom and negative spirit. It promotes joy, self-acceptance and success: positive spirit. adidas partnered with Influencer and Author Lena, to celebrate and empower positive action and confident mindsets. Our goal was to translate this positivity into a physical product form through co-creation and ideation. Together with Lena, we co-created strategic product branding and storytelling, developed a special product seeding package and engaged key influencers in the powerful story by sharing the positive message in an personal and authentic way.