mobile innovation lab
AlphaTauri is a fashion brand founded out of Red Bull that combines innovation and purposeful design with pioneering technologies, premium fabrics and materials. Together with AlphaTauri, we are driving forth the latest innovations and technology in fashion with a next level roadshow across key European cities. Alongside the development and design of the Mobile Innovation Lab, we created an experience exemplifying the frontier of fashion. From design, branding, communication to execution we are bringing immersive and digital activations to life with exclusive influencer and open consumer events.