mobile innovation lab

alphatauri

AlphaTauri is a fashion brand founded out of Red Bull  that combines innovation and purposeful design with pioneering technologies, premium fabrics and materials. Together with AlphaTauri, we are driving forth the latest innovations and technology in fashion with a next level roadshow across key European cities. Alongside the development and design of the Mobile Innovation Lab, we created an experience exemplifying the frontier of fashion. From design, branding, communication to execution we are bringing immersive and digital activations to life with exclusive influencer and open consumer events.

Deliverables
TRENDS & INSIGHTS
RETAIL STRATEGY
BUSINESS INTELLIGENCE
ART DIRECTION
CONTENT CREATION
CONCEPT CREATION
COPYWRITING
GRAPHIC DESIGN
DIGITAL INNOVATION
MULTIMEDIA DESIGN
COPYWRITING
PRODUCTION & BUILD
INTERIOR & SPATIAL DESIGN EVENTS
HOSPITALITY
BRAND MOMENTS
ATHLETE & INFLUENCER EXPERIENCES
DIGITAL EXPERIENCES
RETAIL EXPERIENCES
CONSUMER & PRODUCT EXPERIENCES

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motorsport activation

WHO we are

We are a community of real people who turn our passion into impact. We shape the future of brands through people, community and culture. We make ideas happen.

We began our journey as an exclusive partner of adidas, UEFA, and FC Bayern in 2012, from our headquarters in Herzogenaurach, Germany. Since then, we have continued to push the boundaries of human interaction. We understand what society and our world need.

Our purpose is to enable each other and brands to create real change in people’s lives, ultimately making our world a happier place. Community and culture are therefore a core part of our work.

We have a holistic approach to cultural marketing and expertise in strategy, creative, and experiences. As a global community with an extensive international network, we collaborate with handpicked partners to bring beauty to the spheres of sport, culture, and sustainability.

SPORT
Culture
SUSTAINABILITY