always original campaign

adidas originals

Once originals, always originals - a campaign which we co-created in Israel and captured for adidas to celebrate the timeless and unique expressions of adidas Originals while pushing forward diverse takes on originality. Spinning it back to the 90s, bright colours, arcade games and bowling, the International supermodel Eden Fines and five team members of the adidas Runners Community in Tel Aviv keep the vibe real and merge the local community into the fashion scene. One can truly feel the energy created in the set-up – “Originality” is not new: it’s who they’ve always been. Even though not all models are professionals, they still make it look like they have never done anything else. And that's because of their relationship with themselves and with each other. They are all part of the adidas Runners community; they are friends. Same for the team behind the camera. Real impact comes from real people and real stories.

Deliverables
ART DIRECTION
CONTENT CREATION
CONCEPT CREATION
GRAPHIC DESIGN
MULTIMEDIA DESIGN
PRODUCTION & EDITING
CREATIVE IDEATION
ATHLETE & INFLUENCER EXPERIENCES

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mobile innovation lab

WHO we are

We are a community of real people who turn our passion into impact. We shape the future of brands through people, community and culture. We make ideas happen.

We began our journey as an exclusive partner of adidas, UEFA, and FC Bayern in 2012, from our headquarters in Herzogenaurach, Germany. Since then, we have continued to push the boundaries of human interaction. We understand what society and our world need.

Our purpose is to enable each other and brands to create real change in people’s lives, ultimately making our world a happier place. Community and culture are therefore a core part of our work.

We have a holistic marketing approach and expertise in strategy, creative, and experiences. As a global community with an extensive international network, we collaborate with handpicked partners to bring beauty to the spheres of sport, culture, and sustainability.

SPORT
Culture
SUSTAINABILITY