always original campaign
Once originals, always originals - a campaign which we co-created in Israel and captured for adidas to celebrate the timeless and unique expressions of adidas Originals while pushing forward diverse takes on originality. Spinning it back to the 90s, bright colours, arcade games and bowling, the International supermodel Eden Fines and five team members of the adidas Runners Community in Tel Aviv keep the vibe real and merge the local community into the fashion scene. One can truly feel the energy created in the set-up – “Originality” is not new: it’s who they’ve always been. Even though not all models are professionals, they still make it look like they have never done anything else. And that's because of their relationship with themselves and with each other. They are all part of the adidas Runners community; they are friends. Same for the team behind the camera. Real impact comes from real people and real stories.