casa barilla community

barilla

Barilla is a 143 years old Italian pasta brand mixing the traditional and the new. The core brand belief is "good for you, good for the planet" so to turn this belief into action, we strategised and implemented an empowering brand membership and community program: Casa Barilla. Casa Barilla continuously boosts the impact of the Barilla brand through purpose-driven and authentic interaction. The Casa Barilla community manifests a journey into the Mediterranean through food, community and culture. The community engages food & lifestyle enthusiasts with digital communication, exclusive events and brand activations and provides a platform for exchange and inspiration.

Deliverables
TRENDS & INSIGHTS
COMMUNITY STRATEGY
COMMUNICATION STRATEGY
CAMPAIGN & MEDIA PLANNING
CONCEPT CREATION
COPYWRITING
COMMUNITY EXPERIENCES
EVENTS
IMAGINATION & INNOVATION
BUSINESS INTELLIGENCE
EDITORIAL
SOCIAL MEDIA STRATEGY
CONTENT CREATION
PRODUCTION & EDITING
CONSUMER & PRODUCT EXPERIENCES
ATHLETE & INFLUENCER EXPERIENCES

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adidas runners community

WHO we are

We are a community of real people who turn our passion into impact. We shape the future of brands through people, community and culture. We make ideas happen.

We began our journey as an exclusive partner of adidas, UEFA, and FC Bayern in 2012, from our headquarters in Herzogenaurach, Germany. Since then, we have continued to push the boundaries of human interaction. We understand what society and our world need.

Our purpose is to enable each other and brands to create real change in people’s lives, ultimately making our world a happier place. Community and culture are therefore a core part of our work.

We have a holistic approach to cultural marketing and expertise in strategy, creative, and experiences. As a global community with an extensive international network, we collaborate with handpicked partners to bring beauty to the spheres of sport, culture, and sustainability.

SPORT
Culture
SUSTAINABILITY