uefa champions league

adidas football

The UEFA Champions League is an annual club football competition organised by the Union of European Football Associations - a traditional competition introduced in 1955 as the Coupe des Clubs Champions Européens. The UEFA Champions League Final is also a football platform for adidas to showcase holistic concepts and the most recent football innovations to key players and cities. We have traditionally activated the UEFA Champions Festival at nearly every UEFA Champions League Final since 2006. We create extraordinary brand experiences, implement special guest programmes, and immerse adidas Young Champions teams from around the world in the realm of football. We are also in charge of creating, designing, and managing the official UEFA Superstore, as well as hosting impactful live activation experiences on-site and throughout each host city.

Deliverables
CONCEPT CREATION
EVENTS
HOSPITALITY
BRAND MOMENTS
ATHLETE & INFLUENCER EXPERIENCES
DIGITAL EXPERIENCES
RETAIL EXPERIENCES
CONSUMER & PRODUCT EXPERIENCES
CORPORATE EXPERIENCES
INTERIOR & SPATIAL DESIGN
PRODUCTION & BUILD

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lena situations co-creation

WHO we are

We are a community of real people who turn our passion into impact. We shape the future of brands through people, community and culture. We make ideas happen.

We began our journey as an exclusive partner of adidas, UEFA, and FC Bayern in 2012, from our headquarters in Herzogenaurach, Germany. Since then, we have continued to push the boundaries of human interaction. We understand what society and our world need.

Our purpose is to enable each other and brands to create real change in people’s lives, ultimately making our world a happier place. Community and culture are therefore a core part of our work.

We have a holistic marketing approach and expertise in strategy, creative, and experiences. As a global community with an extensive international network, we collaborate with handpicked partners to bring beauty to the spheres of sport, culture, and sustainability.

SPORT
Culture
SUSTAINABILITY