uefa champions league
The UEFA Champions League is an annual club football competition organised by the Union of European Football Associations - a traditional competition introduced in 1955 as the Coupe des Clubs Champions Européens. The UEFA Champions League Final is also a football platform for adidas to showcase holistic concepts and the most recent football innovations to key players and cities. We have traditionally activated the UEFA Champions Festival at nearly every UEFA Champions League Final since 2006. We create extraordinary brand experiences, implement special guest programmes, and immerse adidas Young Champions teams from around the world in the realm of football. We are also in charge of creating, designing, and managing the official UEFA Superstore, as well as hosting impactful live activation experiences on-site and throughout each host city.